About
Our Mission is Clear
To be your family’s choice for Insurance and Financial planning while delivering exceptional service and honest solutions.
We are dedicated to protecting you from the unexpected and keeping you grounded through life’s storms.
“I want my clients to feel like they are talking to a family member or a long-time friend. Insurance already has a bad reputation, so our goal is to change that for our clients. No one should be pressured into purchasing a policy or invest in a policy that in not in their best interest.”
Juan Cardona
With more than 27 years of experience in the insurance industry, Juan Cardona has dedicated his career to helping individuals and families protect what matters most, prepare for the unexpected, and plan confidently for the future.
Driven by a genuine passion for serving others, Juan founded Family’s Choice Insurance Group with a simple belief: Everyone deserves honest guidance, personalized solutions, and an advisor who treats them like family.
As an experienced insurance professional, Juan understands that no two families share the same needs, concerns, or financial goals. He takes pride in building lasting relationships, listening carefully to his clients, and helping them navigate important decisions with clarity and confidence.
Juan specializes in retirement planning, life insurance, long-term care solutions, Medicare, and annuities. His extensive industry experience, professional licensing, and specialized certifications allow him to offer knowledgeable guidance tailored to each client’s unique circumstances.
Known for his integrity, compassion, and straightforward approach, Juan believes that earning a client’s trust is just as important as helping them find the right coverage. His commitment extends beyond individual policies—it’s about building relationships that last for generations.
Outside the office, Juan is a devoted husband to his wife, Melissa, loving father, and U.S. Army veteran. Together, Juan and Melissa share a deep commitment to faith, family, and serving their community. Those same values are the foundation of Family’s Choice Insurance Group and influence every relationship they build.
At Family’s Choice Insurance Group, you’re more than a policyholder. You’re part of the family.
Melissa Cardona
For Melissa Cardona, Family’s Choice Insurance Group is more than a business—it’s a reflection of her family’s faith, values, and commitment to serving others.
Working alongside her husband, Juan, Melissa plays an important role in the agency’s marketing, community outreach, educational initiatives, and business development. With a background in the insurance industry, she brings firsthand knowledge of the challenges individuals and families face when navigating important decisions about their health, financial security, and future.
Melissa is especially passionate about making education accessible and helping connect families with the information and resources they need to make confident, informed decisions. From coordinating community educational seminars to developing outreach initiatives, she believes meaningful relationships begin with trust, understanding, and genuine care.
As a devoted wife, mother, and woman of faith, Melissa understands that protecting a family’s future is deeply personal. She brings those same values into the business, helping ensure that every interaction reflects the compassion and integrity upon which Family’s Choice was built.
Together, Melissa and Juan are committed to growing a business that does more than provide insurance solutions. Their vision is to build lasting relationships, strengthen their community, and leave a legacy of service for generations to come.
At Family’s Choice, family isn’t just in our name. It’s the foundation of everything we do.