Our Mission is Clear

To be your family’s choice for Insurance and Financial planning while delivering exceptional service and honest solutions.

We are dedicated to protecting you from the unexpected and keeping you grounded through life’s storms.

“I want my clients to feel like they are talking to a family member or a long-time friend. Insurance already has a bad reputation, so our goal is to change that for our clients. No one should be pressured into purchasing a policy or invest in a policy that in not in their best interest.”

- Juan

Juan Cardona


Juan Cardona, Owner of Family’s Choice Insurance Group, has been a trusted advisor to his Texas clients for over 20 years. His passion for helping others led to the opening of his own Insurance Brokerage in Bedford, TX allowing him to truly meet his clients individual needs. Juan brings the highest level of expertise to his clients by listening to their concerns, assessing their risk, and implementing a plan to address their circumstances. He specializes in retirement planning, long-term care solutions, and life insurance. Juan’s clients would describe him as honest, trustworthy, and helpful. He is licensed in Life, Accident, Property & Casualty, and has certifications in Long-Term Care, Medicare and Annuities.

He has been married to his wife Melissa for 22 years and together they have 4 beautiful children. Their strong family values and faith is what leads them in both life and business. He believes every client should be treated like family, and that is the goal they strive to deliver at Family’s Choice.